using video in social media

Using Video in Social Media : What More Can You Do For Your Brand?

It is evident how social media have changed the way we consume information and communicate. For that reason, a lot of marketers deliver content through social media to reach more audiences. Most of these are visual contents since it is more likely to get shared across multiple platforms. For that reason, a lot of marketers deliver content through social media to reach more audiences. Most of these are visual contents since it is more likely to get shared across multiple platforms. Thus, one of the increasingly essential parts of promotional content is video. So, today, we’re going to give you some tips in using video in social media.

1. Hook the audience

Unlike a pure text post, videos grab more attention from the audience. Let’s be honest, we just aimlessly scroll on our feed, and only interesting things catch our attention. Hence, you need videos for your content. Video helps you be more specific and get the interest of your audience in the first few seconds. Your ability to summarize information into readily consumable pieces of material that are lengthy enough to hold viewers’ interest but short enough to leave them wanting more is key to your social media success.

2. Optimize the Videos

Your videos should be optimized for search engines like the rest of your material. Because social media platforms are rapidly becoming search engines, you must keep your material relevant. After all, you already have compelling material. Create intriguing titles and descriptions for your video, and enrich them with relevant hashtags, so they will show up in searches.

It is a must to give content to your audience and give voice to your brand. Therefore, the videos you post must be on-trend as well. Take advantage of breaking news, customer behavior, and any other related viral material.

4. Expose Your Brand

Logos are important because they serve as a contact between a company and its customers, and their use in media is no exception. After all, your brand needs to get the most exposure possible. Watermark your videos by adding your logo to ensure quick brand identification, adding associative meaning to social media efforts, and gradually building corporate identity and trust.

5. Make Sure It Speaks For Your Brand and Humanity

Videos are an excellent way to show your followers the people and processes meaning to social media efforts and slowly build behind the scenes of your company. This adds to the transparency of your brand. If you can humanize what you do, it’s a good depiction of the business. Behind-the-scenes media shows how you work and familiarizes prospects with the individuals who work for you. It also indicates why they should want to work with you. Thus, people who engage with you will begin to tune out if your content is not diverse, human, or interesting enough if you continue to post only business-related stuff.

Using Video in Social Media: Do More for Your Brand with iConnectFX

As much as possible, you should aim to reach for more audience. To add to this strategy, the more people understand your videos, the better. Hence, it is essential to put translations to your videos. This is why iConnectFX offers a video translation service to convey your brand clearly. Find out more about our video translation services and improve your business using video in social media.