An Introduction to Interview Videos

An Introduction to Interview Videos

Interview videos are fairly common. It’s everywhere. We can see them on social media, television, radio, etc. A video interview shows two individuals flinging responses and questions and shooting them. You may wonder what the advantages were, particularly for a specific brand. Let us take a closer look.   How can Interview Videos Benefit a Brand?  They Enhance Brand Confidence  Creating […]

5 Reasons Why You Need Micro Video As Your Marketing Strategy

5 Reasons Why You Need Micro Video As Your Marketing Strategy

Content marketing is a well-known way to build a brand and reach your target audience. Video marketing is one form of content marketing that will help your business grow. But nowadays, the attention span of viewers is quite shorter than usual. That is why TikTok videos, Facebook and Instagram reels, and IGTV became content marketing hits. As of today, viewers […]

Video SEO: How to Search Optimize Your Videos

Video SEO: How to Search Optimize Your Videos

Video SEO is about optimizing your video to be indexed and rank on the search engine results pages. It is a very different beast from online video marketing. That’s because search engines have an entirely different model for ranking videos. Whereas Google, Bing, and Yahoo! want their users to find the best results possible in the least amount of time, people […]

Why Use Sales Video as Your Marketing Strategy

Why Use Sales Video as Your Marketing Strategy

It’s no secret that online videos are a powerful tool for marketing. They can help you boost engagement and conversions, increase your brand’s reach, and even improve your SEO rankings. Video is also great for capturing the attention of potential customers who are searching for answers about your products or services. But what if you could combine these two aspects […]

Top Tips on Webinar and Online Conference Etiquette

Top Tips on Webinar and Online Conference Etiquette

Online conferences are the new norm in adjusting to the pandemic changes. With the continuous rise in remote work options, more people are using software solutions to stay in touch with their teams. One software solution being offered is by conducting webinars. Webinars dominate many other strategies regarding establishing a brand and getting leads. It can be excellent for showcasing […]

Importance of Webinar & Online Conferences to The Government During the Pandemic

Importance of Webinar & Online Conferences to The Government During the Pandemic

Communication is a primary need of all government frameworks. Whether inter-departmental idea-sharing or political propaganda, every move is managed by credible and reflective communication. Traditional modes cut off smooth communication under loads of old files. Fortunately, webinars and online conferences during COVID-19 have come up to change the situation for the government. On the other hand, every citizen, from mere […]

How important is Live-Streaming to Your Digital Marketing Strategy?

How important is Live-Streaming to Your Digital Marketing Strategy?

Thanks to live streaming, retailers and marketers increasingly interact with online audiences in numerous ways. In the past, e-commerce shops relied on static visuals and dull textual descriptions to attract potential buyers. Pre-recorded video content followed, and it is still effective on many social media platforms. But technology is constantly changing. Indeed, video content is now essential to many businesses’ […]