In recent years, the world has seen a rise in the popularity of live streaming. While it originally started in the form of vlogs and video game streaming, it levels up over the years and is now being used in countless ways by people across the globe. In this article, we are going to discuss the top Live Streaming Trends in 2022.
In-stream shopping can make a huge impact in 2022 as several social media platforms such as Instagram. This is due to the fact that they have embraced the live shopping phenomenon by integrating innovative features for users. What’s more, retail giant Amazon has also jumped onto the bandwagon with Amazon Live. It is estimated that the US Social Market sector stands at around a massive $51.2 billion. Coupled by the potential of combining live shopping on social networks like Instagram, Twitter, and Facebook, these factors add more excitement. But most importantly, the potential for the in-stream shopping industry in 2022.
2021 was an overwhelmingly successful year for TikTok. So it wouldn’t be a surprise if it becomes one of, if not the most important social media platform this year. TikTok is the seventh most popular social networking platform after reaching a whopping 1 billion total users in September last year. More people will inevitably flock to this platform. Therefore, it is now an important online marketing and eCommerce resource for digital marketers and online sellers. Thanks to new features like business profiles.
Twitch is originally a place where gaming content creators showcase their skills, many creators have taken advantage of the user-friendly policies in the platform. They use it to monetize and earn from their live streams. Features such as Donations, Become a Partner or Affiliate options, and Boost Features are only some of the different ways content creators can earn through their live streams. With brands partnering with Twitch streamers to advertise their brands, drive their sales, and promote content creators, 2022 is an exciting year for live streaming.
When it comes to music trends, one of the most apparent changes in the switch of focus from live concerts to live music streaming. This shift in perspective eliminated those irritatingly long advertisements and time checks. The pandemic has also helped with the success of the music streaming industry since live concerts were virtually banned. Thus, most people have been confined to their homes ever since it started. Music streaming services have continuously addressed people’s cravings for music. Hence, 2022 is shaping up to be a busy year for them as well.
In the first quarter of 2020 alone, 400 million people availed subscriptions to music streaming services, netting around 30% more from 2019 figures. That number is expected to increase even further in 2022. The market is currently dominated by music streaming giants Spotify and Apple Music. With how music streaming resonates well across younger and older generations alike, the future of music streaming will only be brighter.
In 2021, LinkedIn Live was released from BETA. But, it is already expected to be a major force in the live streaming market catered for business organizations. In 2022, brands will increasingly use LinkedIn live to their advantage. They will use it to promote their brands and directly interact with target audiences in real-time. Many predict that LinkedIn Live is to become part of the core business strategy of most businesses. So, more businesses will find the benefits of LinkedIn Live and attract their customer base using live streaming strategies.
Amazon has been a dominant existence in the e-commerce landscape. So, Amazon Live becomes another instrument for sellers to promote their products and businesses. Amazon is to be one, if not the top driving force in E-Commerce. Brands can reach larger audiences and partner with live streamers to share their personal experiences with their products. They can also share the overall online shopping experiences.
The threat of the pandemic continues to influence people to stay in their homes and follow social distancing protocols. Therefore, online shopping and e-commerce will continue to influence consumer behavior for the remainder of the year. Similarly, there will be a continuous increase of opportunities for brands to partner with content creators and influencers, which will only propel e-commerce forward.
With all these positive things going for live streaming, everyone can capitalize on this opportunity. Even if live streaming isn’t your cup of tea, you can start by creating videos centered around your content, product, or brand. One of the best places to start this transition into a streaming-focused plan is iConnectFX. We host thousands of videos about all kinds of content, giving you the opportunity to connect with more people and drive your live-streaming journey. Visit us at iconnectfx.com to find out more about how we can help you or your business.